Liquid wood is a completely organic bio-material made from the leftover parts of trees during the papermaking process. Molded into our plastic-replacing, durable, and biodegradable travel box that’s perfect for your Friendly Soap.
Made in Germany
About the brand
We’re a wee bit obsessive at Friendly, and putting ethics before profits underpins everything here. That’s why our products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, preservatives or sulfates. They’re all of these things! Sure, we could make more money doing things less ethically, but all we ever really wanted to make was a difference.
POWERED BY HANDS
For soaps this ethical we use a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed by hand, right here in Yorkshire. The soap is biodegradable too, so it’s better for the planet even once you’ve used it. Our recycled and recyclable packaging is just us being sticklers.
WORKS A TREAT
Unless you’ve read the online reviews, you probably won’t believe just how rich and velvety our products’ lather is until you try one. That irresistible creaminess doesn’t just mean they’re gentle and nourishing for whichever bits of your body you use them on, it also means they go further than you think. The fact that they go further than you think means they’re even better value than you think too.
Ethics & Sustainability
Delivered to you through our carbon-neutral supply chain in paper and cardboard packaging